Jaclyn Levi No Comments
February 05, 2017 4:04 PM

Your Essential Guide to Email Marketing 2017

Contrary to popular belief, email is still the most powerful, effective, and universal way to reach your audience. Consider this: Gmail alone has 1 billion users worldwide, and The Radicati Group predicts that there will be 3 billion email users worldwide by 2020 (that’s almost half of the world’s population). So it’s a new year, [...]

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Jaclyn Levi No Comments
February 01, 2017 10:29 PM

Why Retention Marketing Should Rule Your 2017

Traditionally, the priorities of marketing have always focused on acquiring new customers and driving sales, with retention placed at the bottom of the proverbial totem pole. But that strategy belies hard facts: that your existing customers are more valuable to your business than new customers. According to research done by Bain & Company, returning participants [...]

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Jaclyn Levi No Comments
January 25, 2017 3:43 PM

Beyond The Finish Line: Capitalizing on the Post-Event Experience

If your organization isn’t capitalizing on the post-event experience, it’s time to get on that beat. By keeping participants engaged, even after they’ve crossed the finish line, you’ll reap the benefits. Where Everybody Knows Your Name Your local Cheers-inspired bar shouldn’t be the only place where everybody knows a customer’s name – your events should [...]

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Jaclyn Levi No Comments
January 03, 2017 5:04 PM

When it Comes to Your Business, Millennials Matter

While your traditional marketing efforts may still be earning success with Baby Boomers or Gen-X, don’t expect those tactics to work on Millennials. How do I know? Besides being a millennial and marathoner myself, the data proves that your traditional marketing or advertising efforts just don’t work for us. Now you may think this shouldn’t [...]

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Jaclyn Levi No Comments
December 14, 2016 4:55 PM

CRM: What It Is, Why You Need It, and How To Spot a Good One

You continue to hear about how vital a CRM (or Customer Relationship Management system) is for your organization, but you also hear about the dozens of other tools you should have to manage and market your event. The truth is, a CRM can be the difference between declining revenue and a thriving event year after [...]

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Natalia Perez No Comments
October 05, 2016 1:42 PM

haku wraps up the US Trail Running Conference as presenting sponsors

Miami, FL, Oct. 5, 2016 — This late September, haku, innovative registration and complete event management platform, attended the Trail Running Conference in Estes Park, Colorado as the presenting sponsors for the 2.5-day-long expo. Trail Running event directors and runners from across the country rallied to hear the latest trends and innovations from industry leaders [...]

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Natalia Perez No Comments
September 20, 2016 9:32 PM

haku Announces Partnership with Track Shack Events

Miami, FL, September 21, 2016 — haku, the most innovative and fastest-growing event management platform, has announced its partnership with Track Shack Events, the premier event production company in Orlando, FL. Track Shack hosts 14 events with over 50,000 active participants. These events range from half  marathons to the greatly anticipated IOA Corporate 5K that will [...]

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Natalia Perez No Comments
April 04, 2016 3:12 PM

haku helps the 2016 Mercedes Benz Corporate Run reach 38,000+ participants

Miami, FL, April 4, 2016 — For the second year in a row, haku’s innovative event management platform powers the 2016 Mercedes Benz Corporate Run series. Earning the title as one of the largest 5Ks in the nation, the Mercedes Benz Corporate Run reached more than 38,000 participants and 1,500 teams for the Fort Lauderdale, [...]

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