Jaclyn Levi No Comments
February 05, 2017 4:04 PM

Your Essential Guide to Email Marketing 2017

Contrary to popular belief, email is still the most powerful, effective, and universal way to reach your audience. Consider this: Gmail alone has 1 billion users worldwide, and The Radicati Group predicts that there will be 3 billion email users worldwide by 2020 (that’s almost half of the world’s population). So it’s a new year, [...]

Read More
Jaclyn Levi No Comments
February 01, 2017 10:29 PM

Why Retention Marketing Should Rule Your 2017

Traditionally, the priorities of marketing have always focused on acquiring new customers and driving sales, with retention placed at the bottom of the proverbial totem pole. But that strategy belies hard facts: that your existing customers are more valuable to your business than new customers. According to research done by Bain & Company, returning participants [...]

Read More
Jaclyn Levi No Comments
January 25, 2017 3:43 PM

Beyond The Finish Line: Capitalizing on the Post-Event Experience

If your organization isn’t capitalizing on the post-event experience, it’s time to get on that beat. By keeping participants engaged, even after they’ve crossed the finish line, you’ll reap the benefits. Where Everybody Knows Your Name Your local Cheers-inspired bar shouldn’t be the only place where everybody knows a customer’s name – your events should [...]

Read More
Jaclyn Levi No Comments
January 03, 2017 5:04 PM

When it Comes to Your Business, Millennials Matter

While your traditional marketing efforts may still be earning success with Baby Boomers or Gen-X, don’t expect those tactics to work on Millennials. How do I know? Besides being a millennial and marathoner myself, the data proves that your traditional marketing or advertising efforts just don’t work for us. Now you may think this shouldn’t [...]

Read More
Jaclyn Levi No Comments
December 14, 2016 4:55 PM

CRM: What It Is, Why You Need It, and How To Spot a Good One

You continue to hear about how vital a CRM (or Customer Relationship Management system) is for your organization, but you also hear about the dozens of other tools you should have to manage and market your event. The truth is, a CRM can be the difference between declining revenue and a thriving event year after [...]

Read More
Natalia Perez No Comments
September 20, 2016 9:32 PM

haku Announces Partnership with Track Shack Events

Miami, FL, September 21, 2016 — haku, the most innovative and fastest-growing event management platform, has announced its partnership with Track Shack Events, the premier event production company in Orlando, FL. Track Shack hosts 14 events with over 50,000 active participants. These events range from half  marathons to the greatly anticipated IOA Corporate 5K that will [...]

Read More
Natalia Perez No Comments
August 19, 2015 7:34 PM

Conquering your Data: Community Dashboard

You already have so many things to take care of, but memorizing the amount of 20 year olds that participated in your events shouldn’t be one of them. Consider the benefits of having a dashboard for all of your information needed to fully understand the run down of your organization – a panel with everything [...]

Read More
Natalia Perez No Comments
July 24, 2015 9:39 PM

Conquering Your Data: Community Insights

Are you using current and past event data to benefit your organization? And if you are gathering this data, are you able to easily display the right analytics? There are many benefits of knowing your participants inside and out. Since meeting with each participant for lunch may take some time, we suggest using your data [...]

Read More
Ready to get started with haku?
Get the better way to organize your events