haku Powers the Fifth Annual Belgian Waffle Ride presented by SPY
Miami FL, January 18, 2016 – haku, the most innovative and fastest growing online registration and event management software in the endurance industry, announced today it is powering registration for the Belgian Waffle Ride presented by SPY, which attracts some of the world’s top cyclists and enthusiasts alike.
“We are extremely excited to partner with the Belgian Waffle Ride this year, and to have organizations of this caliber use our online software to easily manage their events”, said Gerardo Soto, VP of Sales at haku. “The haku platform provides the most complete solution, integrating online registration, fundraising, e-commerce, marketing, and participant CRM coupled with the best customer service, required to run successful events like the Belgian Waffle Ride.”
Registration opened January 15 and is expected to sell out quickly.
“The Belgian Waffle Ride is the most unique cycling event in the country with the most challenging course of its kind. Each year we try to out do ourselves in terms of providing riders the best experience possible, because we want the BWR to be the most important event on everyone’s calendar. This year, we have upgraded the difficulty and fun factor of our event for the 5th year in a row, but the most important change we made was partnering with haku on our event registration and customer service management system. With haku, we will not only be able to better serve our ever growing number of riders but also raise more money and awareness than ever before for our event beneficiary, the Challenged Athletes Foundation (CAF). We are really excited to upgrade our event with haku and look forward to all the benefits this change will bring our riders, our sponsors and the CAF,” said Michael Marckx, creator of the Belgian Waffle Ride.
About haku: haku’s innovative online registration and event management software offers organizers unique features to easily manage, promote, and sell out their events. An industry first Participant CRM provides advanced analytics and actionable insights to better engage participants and drive registrations. www.hakusports.com.