10 Ways To Increase Registrations For Your Virtual Run

Written by Cody Beavers

Hosting a virtual event? Here are 10 ways to increase event registrations to keep your virtual event and endurance community growing.

Social Media

Social media is an event organizer’s best friend. With millions of active users, utilizing the social channel in an effective manner can easily increase your registrations. Create unique and original organic content to spread information and generate awareness about your virtual event.

Participant Referrals

Encouraging participants to recruit family and friends is a great way to grow registrations for your virtual event. To encourage participant referrals, create a participant referral reward system. This provides an incentive for participants to get others to sign up and increases your event turnout.


By teaming up with an influencer and offering them free entry or merchandise in exchange for a post about your virtual event, you can significantly increase awareness and purchase intent. Furthermore, if an influencer announces that they’ll be participating in your virtual event, their dedicated followers will flock to register because it raises the authenticity. Collaborating with an influencer that enjoyed your virtual run may result in them coming back!

Google Ads

Ever notice those promoted websites that appear at the top of the search page? That could be content about your virtual run! Google Ads are an inexpensive and effective way to broaden your reach!


Publishing an interesting and keyword-heavy blog article about your virtual event is a free way to build interest and registrations. Putting the extra work behind your SEO (Search Engine Optimization) strategy can mean that your blog post has the potential to appear high on a list of search results. Creative, informative, and fun-to-read articles can help drive awareness for your virtual event.

Social Advertising

By harnessing the power of Facebook Ads Manager, you will be able to increase brand awareness and sentiment outside of your community. Advertising to a large audience and continually engaging with them through paid and organic posts will also naturally grow your audience.

Charity Partners

By partnering with a local or national charity organization, you can find new participants who are looking to run or fundraise for an important cause.

Press Campaign

Deploying a press campaign to get your event mentioned by the media or in an article brings a certain amount of authenticity to your virtual event, which can influence registrations. Create a list of journalists or bloggers that you know or who have written about similar events in the past. Next, start reaching out to them with a well-written pitch detailing the highlights of your event and where they can find out more.


Announcing a contest in relation to your virtual event creates excitement and can encourage people to share with their friends and family. Contests keep people engaged and can help foster a loyal audience. It’s also an excellent way to get your sponsors involved!


Launching your own podcast with a theme that’s relevant to your virtual event can be your secret weapon in garnering more awareness. Or, for less effort, become a sponsor or guest speaker for an existing podcast that draws a similar target audience.

There you have it! 10 ways to increase interest and registrations for your virtual event. By utilizing the tips above, you have the opportunity to grow your registrations and host a successful virtual event. Promoting your virtual run may feel stressful at times, but it doesn’t need to be!