For any organization, marketing can be one of the most important yet exciting parts of running any event. However, to succeed in marketing it’s important to understand some common marketing mistakes to avoid missed opportunities.
Here are a few common marketing mistakes and what you can do to avoid them!
Not Learning From Paid Social Campaigns
Creating a paid social advertising campaign can be a powerful way to promote your event. However, to expect amazing results from an initial campaign can be a minor mishap. Consider taking time to test campaigns against one another and optimizing your top performers.
Posting The Same Content On Every Social Media Platform
Each social media platform is unique in its own way with different strengths, weaknesses, tools, and audiences. Keep in mind that your content should be tailored to fit the social platform and the audience.
Not Engaging Enough With The Community
When organizations don’t engage much with their community, it can give off the impression that they’re not interested in building a relationship with their customers. Consider setting time aside each day to respond and engage with your community. Having high engagement can make marketing your events easier since you’ll already have engaged users ready to share and interact.