Powerful copy and creative imagery can be important factors to form a successful marketing campaign and drive traffic. However, your campaign shouldn’t end there. In order to transform that traffic into customers and registrations, consider the importance of the landing page in which you’re driving your traffic.
Here are some quick tips that can help you create a unique landing page for your visitors.
Always Be Testing
Consider running A/B tests on your landing page designs to better understand your visitors’ interactions and preferences. Implementing just one change could lead to a jump in your conversion rate. Some example variables that you can test are copy, images, and your call to action. Remember to test one variable at a time so you can tell which change is making an impact.
Include participant reviews
Many customers rely on reviews to determine if they should attend an event. By placing positive reviews directly on your landing page you’re creating an authentic experience for the website visitor. Consider including participant reviews from different platforms like Facebook, Instagram, Twitter, Google, and Yelp!
Add a Strong Call to Action
Your call to action should stand out prominently on your landing page. Consider having your CTA above the fold of your landing page and include meaningful action words. If your landing page is long you can have multiple CTA buttons throughout.