Enhance Your Marketing With Data Visualization

Written by Cody Beavers

Data visualization can turn a mess of numbers into a captivating story that can raise brand awareness and increase engagement across your marketing channels. Visualizing your data can also be used to further authenticate your brand's message and create personalized content for your community. By utilizing our haku platform, you can transform large amounts of data into detailed stories.


Check out these data visualization ideas and consider incorporating them into your 2021 marketing strategy.


Keep It Social Friendly

One of the best aspects of data visualization is its versatility. It allows you to create content in different formats for the various social media platforms that your community engages with. Consider testing different types of visualized data to understand what resonates best with your audience. We recommend checking out what Spotify has done to visualize their data through Spotify Wrapped. They’ve created a unique way to visualize data and present it in an easy format for their users to share.


Incorporate Video

In the age of instant gratification, most consumers want to be able to grasp information quickly. Transforming your data into a video can help address the rescinding attention span. A great example of incorporating data into video came from one of our partners, the Marine Corps Marathon Organization. They showcased their participant data from past events in an engaging video slideshow. Great job!


Take Your Data Outdoors

With outdoor advertising continuing to grow, it’s no surprise that this traditional marketing tool can be used to help visualize your data. For example, if you recently held a virtual race, consider displaying an ad near a popular trail that challenges visitors to beat your virtual participants’ times. Make sure you include a CTA and hashtag so your potential customers know where to go check out your events after their run!


Data visualization isn’t just powerful when it comes to marketing. It can also be a great way to share your analytics internally. Inspire your teams with data visuals that make your community insights more digestible and actionable.