Your customer’s journey doesn’t stop if they decide to abandon their cart on your website. Converting an abandoned cart to a final sale requires an organized marketing strategy and a little creativity.
Here are a few ways you can optimize your abandoned cart email strategy:
Focus On Your Call To Action
Consider having your CTA as the focal point of your email. Multiple links and creative distractions can steal your customer's attention away from your main objective. Even social media buttons should be optional when trying to win back customers.
Ask Questions In Their Inbox
Asking questions in the subject line can spark curiosity with your customers while inviting them to open and find the answer. A simple question such as “Are you still thinking it over?” can be highly effective in grabbing attention and recovering an abandoned cart.
Provide Customer Support
Your website visitors may have had some questions about the products in their cart when they abandoned it. Consider sending an email to your abandoned cart shoppers with a way they can contact your customer support team if they want to learn more about a specific product.
What are some creative ways that you're winning back customers? Tweet us at @hakuapp!