How Chicago Event Management Used haku to Create a VIP Ticketing Experience for the Bank of America Chicago Marathon

Introduction and Overview

Chicago Event Management (CEM) has consistently led the way in orchestrating outstanding events since its establishment. With a clear vision to provide spectators of the Bank of America Chicago Marathon with unparalleled experiences, they sought a ticketing solution that would empower them in achieving this objective. Their goal was to curate an extraordinary spectator experience, ensuring fans could cheer on the event in a new and unique way. This case study delves into the crucial role played by haku in optimizing their ticketing process, allowing them to concentrate on crafting unforgettable experiences for attendees.

The primary challenge faced by Chicago Event Management was the need for all of their events (ticketed and non-ticketed) needing to be on one robust and comprehensive platform. They sought a solution that could handle a large number of attendees as well as accommodate for friends, family, and other guests. They wanted something that was flexible, customizable, and able to seamlessly match their brand.

The Solution

haku's cutting-edge ticketing platform directly addressed the distinctive challenge faced by Chicago Event Management. By delivering a seamless ticketing experience, attendees could swiftly complete the registration process, make payments, and securely store their tickets well before the event commencement. This allowed for high ticket sales and a great user experience for attendees. haku's ticketing functionality covered all bases, including supporting a frictionless onsite process, elevating the overall event experience for attendees. Furthermore, it seamlessly integrated with their registration data, making a comprehensive overview of the event and spectator engagement, effectively meeting all their ticketing requirements. This solution not only seamlessly integrated into their participant experience but also offered a superb way to provide participants with additional opportunities for friends and family to join in.