Marketing Ideas for Your Holiday Campaigns

Written by Cody Beavers

The holidays are one of the busiest and most lucrative times of the year for many organizations. And this year, consumers will be shopping online more than ever! 

Now is the time to consider generating a solid marketing plan that can result in an increase in engagement and sales during the holidays. Marketing during the holidays can also attract your biggest fans and grow your community.

Spread Holiday Cheer Through Emails

Email marketing during the holidays can provide an excellent opportunity to reach out to not only current subscribers but can help generate new interest and leads for your events and products. Consider creating a “12 Days of Christmas” campaign to offer a special discount or promotion each day leading up to Christmas. Research has also shown that using holiday emojis in your email subject lines can increase your open rate!

Launch a Charity Stream 

Utilizing Instagram Live to host a charity live stream can drive engagement for your organization while supporting a good cause during the holidays. Invite a local charity into your live stream to answer questions or to showcase their workers in action spreading holiday cheer.

Market a Holiday Gift Bundle

Try creating a holiday product bundle to offer a great gift-giving idea for your consumers. For example, packaging an event registration with a holiday-themed water bottle or t-shirt can be a great holiday gift for your community members’ friends and family. 

By using some of these marketing tips, you’ll be on your way to creating a successful holiday marketing campaign.