Our 2021 Marketing Predictions

Written by Cody Beavers

Our marketers are looking into the future to help your organization succeed throughout 2021. As we saw with 2020, anything can happen to alter your marketing strategy. However, with solid planning and an understanding of upcoming trends, you can build a strong foundation for your marketing efforts.

Here are some 2021 trends that our marketing experts are predicting!


Marketing Through Technology Will Grow Communities

As we continue to practice social distancing, we are finding new and inventive ways to stay connected. Building a virtual relationship with your community might be the most important marketing goal your organization will need. Consider utilizing marketing growth strategies by incorporating email marketing, Facebook groups, and podcasts.


Personalized Email Marketing Will Become A Standard Practice

One key metric marketers will be craving in 2021 is retention. This is great news for the email world if personalization is done correctly. By sending emails in a timely and smart manner, your organization can drive attention in the inbox and increase value to your customers.

Voice Search Advertising Will Grow

Studies have shown that around 130 million Americans will use a voice device, such as Amazon Alexa, at least once a month in 2021. Currently, many users are utilizing their voices to listen to music or check the weather. Soon these devices might start recommending the best events in a certain location or the best shoes to buy for trail running. As voice technology continues to grow, so will your marketing toolkit.


Make Room For Clubhouse

The invite-only social media app, Clubhouse, has been climbing in the app store over the holidays and has been igniting a sense of FOMO with Gen Zers and millennials alike. Once users get access to the app, they can explore virtual chat rooms where the topics range from TV shows to the state of culture. This can be an excellent opportunity for brands to jump in early to build their communities on the app.